6 steps • Weekly rhythms • Clear milestones

How we work

A calm, outcomes-first framework: Discover → Plan → Design → Build → Launch → Grow. You’ll always know what’s next, who’s doing it, and when it ships.

1 Discover2 Plan3 Design4 Build5 Launch6 Grow
1

Discover

We align on outcomes, constraints, and reality. Short calls, quick audits, and a shared definition of success.

What we do
  • Stakeholder call & goals mapping
  • Lightweight tech/content audit
  • Risk/assumption capture
You get
  • Problem statement & success metrics
  • Initial scope/budget band
  • Draft milestone plan

Typical duration: 1–3 days

2

Plan

We convert goals into a tactical plan: deliverables, timelines, budget options, and responsibilities.

What we do
  • Scope by milestones/sprints
  • Architecture & tech choices
  • Backlog & acceptance criteria
You get
  • Timeline with dependencies
  • Quote and payment schedule
  • RACI (who does what)

Typical duration: 2–5 days

3

Design

We move from wireframes to high-fidelity UI with fast feedback and real content where possible.

What we do
  • User flows & wireframes
  • Design system & components
  • Accessible, responsive layouts
You get
  • Clickable Figma prototype
  • Design tokens & assets
  • Content guidance

Typical duration: 1–2 weeks

4

Build

Engineering in tight loops. CI/CD from day one, feature flags, and preview links for every PR.

What we do
  • Incremental development & code reviews
  • Automated tests & QA gates
  • Integrations (payments, auth, CMS, analytics)
You get
  • Weekly demos & changelogs
  • Staging environment
  • Performance budgets

Typical duration: 2–8 weeks (scope-dependent)

5

Launch

Cutover with confidence: checklists, observability, and a rollback plan. We don’t ship and vanish.

What we do
  • Go-live runbook & rehearsal
  • DNS/CDN, env secrets, backups
  • Post-launch monitoring
You get
  • Handover docs & training
  • 90-day warranty on critical bugs
  • Analytics & KPI dashboards

Typical duration: 2–5 days

6

Grow

After launch, we iterate on what moves the metric: experiments, UX polish, and performance wins.

What we do
  • SEO & speed improvements (Core Web Vitals)
  • Funnels & A/B tests
  • Roadmap & backlog grooming
You get
  • Monthly report & next steps
  • Support/retainer options
  • Proactive issue alerts

Typical duration: ongoing (monthly)

FAQ

How fast can we start?

Often within 1–2 weeks. If you have a hard deadline, we’ll align scope to hit it.

Do you work fixed-price or time & materials?

Both. Discovery/Plan sets a fixed scope or a capped T&M with weekly check-ins.

What about content & branding?

We can collaborate with your team or provide copy/design support as needed.

What does the warranty cover?

Critical bugs introduced by our work for 90 days after launch, with prioritized fixes.

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